Focusing on what I’m good at
It’s very easy to let the things you’re good at become routine. The thing that got you into business in the first place, you know, where all that fire was-- becomes more like auto-pilot. Wind’s in your sails, the ship is moving forward, so you spend less energy manning the oars. This is natural and expected. Unfortunately, the thing that got me where I was in the first place is what is easy to begin neglecting—and is that fair to my business or my customers?
So it’s my job to shout at my oarsmen and row harder! Because I’ve got the precious cargo on board—and that’s sweet, sweet gains.
Focusing on what I’m bad at
I’m terrible at sales and advertising. There are so many ins and outs about it that I avoid it actively. Posting on social media is a chore (because everyone will hate me if I do it too much) and I’d rather focus on training than peacocking (even though it’s how marketing works).
Right now, I could probably be compiling an email list from all the business cards I’ve gotten in the last 2 ½ years and sending out promotions. That’s what the big dogs do, so why shouldn’t I? But honestly, I’d rather go empty an R.V. waste tank than do that. And considering my first gym’s bathroom was one, it’s not just a metaphor for me.
I’ve given myself anxiety about the things I’m bad at. I think of all the shortcomings I have and how I’m taking my business down with me because of them. There’s a nagging feeling of not being good enough to be a part of my own creation. So much so I’m writing this instead of “working.”
However, I have two options and that’s to a) hire someone that’s good at the things I’m not, or b) get good at these things, quickly. Since life is expensive and so is daycare, I need to buck up and make it happen.
If I want to be a better employee to my business, I need to remember where I came from, and I need to get good at the things I’m bad at. No one else can do it for me, and my discomfort is not fair to the people who depend on me. I need to be the CEO, your best trainer, the marketing expert, the Tobey in H.R., and the floor scrubber. Without doing these things, I fail, and so does Freedom Fit Gym.
So, what are you doing in your job right now to offer something to the company you work for? Are you going above and beyond? Are you manning the oars, or emptying the metaphorical R.V. waste tank?
What about in your personal life? Think about it.